AmericanChurch, Inc. continues to focus on helping churches improve communications. In that effort, an ACI team hosted a communication breakfast in Columbus, OH entitled “Church Forward: Relevant Communication”. Church leaders within driving distance were invited to Worthington Christian Church, where national communication expert, Scott Vaughan presented three segments covering different areas of communication.
Scott’s presentations covered the following topics: Communication Management (inner-office management and relationships), Generational Communication (communicating with different ages), and Congregational Apathy (how to get people to pay attention to promotion).
Some important take-aways that any church interested in better communication can benefit from included the following:
- Good communication is not automatic. It requires
strategy and management. An effective
communication manager will coordinate a buffet of methodology and messages to
reach people and move people into action.
To accomplish this, the church manager must be at the executive level, rather than clerical level. He or she needs to be kept in the loop at all times.
- Statistics overflow in the area of generational
communication. It is important to
consider the generalities of people within their generation, but equally
important to look at their “world view” and design communication around a
group’s beliefs about life.
- One thing is clear. There is not one fool proof method to achieve good communication. Communication requires telling your story often, in many different ways, using a variety of media.
Scott Vaughan, president of Communications, LLC, believes that every church in every community is unique, was created by the Holy Spirit, and belongs to God. Successful churches are those that embrace vertical and horizontal communication strategies, building relationships with God (vertical) and others (horizontal). Through these relationships, the work of the church is accomplished: People are introduced to Jesus and are discipled into a 'love and serve' relationship with Him.
Scott emphasizes the methodology of effective communication, and AmericanChurch, Inc. provides the necessary tools. ACI’s products and services are designed to help churches increase giving, improve communication and develop strong communities.
Please visit www.americanchurch.com to see how ACI can help your church or organization.