Many people seem to have a misconception about electronic
giving. We hear many church administrators say they already offer electronic
giving or their members are already giving electronically. In most cases what
they mean is that some of the members use their bank’s “Bill Pay” feature to
process contributions to their church electronically. There is a difference between the electronic
process used by banks and that utilized in Online Giving.
When a member arranges to process the church donation using
his/her bank’s Bill Pay service, he/she is simply instructing the bank to issue
a check on a certain date for the specified amount. The bank mails a paper
check to the church which the church staff has to process like any other check
received during the Sunday Mass. This process is commonly referred to as EFT –
Electronic Funds Transfer.
In Online Giving, there is no check issued by any bank and
the member’s donation goes directly from the member’s bank account to the
church’s bank account. It is transmitted over the ACH network. The term ACH stands for
Automated Clearing House. ACH is an electronic network of financial
institutions in the United States. It is managed by NACHA – Electronic Payment
Association, a nonprofit organization with over 11,000 members that manages the
development, administration, and governance of the ACH Network.
So why would anyone switch from EFT to ACH for church donations?
In the first place, there is no risk of losing a check in the mail in ACH
process. Secondly, the bank deducts the funds from the account on the scheduled
date although it may take 5 to 7 days for the check to reach the church. If the
check is lost, there is no way for the church or the member to know. The church
member may be under the false impression that he/she has given to the church
whereas the church may think the member simply forgot to give since the
donation is voluntary. In the case of ACH transaction, the church will know
what it should be collecting if the member has set up recurring donations. Also,
it also does not have to process a paper check which in some cases adds to the
cost. The ACH transfer takes no more than 2 to 3 days and can be traced easily.
Thirdly, Online Giving has several features, such as scheduling
pledges and recurring contributions, choosing the date to give and frequency
(weekly, bi-weekly, monthly, quarterly, etc.) suspending or cancelling future
donations, etc. The EFT payment option offered by banks generally does not have
as much flexibility as the ACH option offered by Online Giving.
As the volume of checks steadily declines, it is going to increase
the cost of issuing and processing them. The ACH option is the most flexible,
secure and cost-effective way to donate and is a true win-win situation for
both the church and the member.
Article written by: Vijay Jeste, Product Manager, Our Sunday Visitor
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