Wednesday, July 27, 2011

Church Sharketing

Are there times when you feel good about your job?

The Lord tells us that He has placed us in the right place at the right time for His purpose.

I received God's gentle confirmation of His divine purpose yesterday while listening to Scott Vaughan's free webinar "Church Sharketing, Understanding the Formula for Successful Promotion", sponsored by my employer AmericanChurch, Inc.

Scott shared an information-packed hour with over 140 folks representing churches all over the country. If you missed the webinar, I'll tell you how you can get a CD. I am so proud to be a part of a company that is committed to churches' reaching their communication goals.

Sure, AmericanChurch would love to have the printing and website business of every church that participated in the webinar. We wouldn't be here otherwise. Yet, there's a greater mission of AmericanChurch - one that I am humbled to represent. By providing valuable information through webinars, our company displays that greater concern for churches that other companies often lack.

Now back to communication. Scott's four part formula for communication success is:

  • The right message
  • To the right audience
  • By the right method
  • At the right time
It seems simple enough, but it's the digging into the details of the formula that insures the results you are after. There is careful thought required at each level, and Scott's webinar helps planners and communicators sort out those thoughts to help make communication powerful and effective.

To receive a CD of Scott Vaughan's webinar "Church Sharketing, Understanding the Formula for Successful Promotion", click here and we will send it free of charge.

Be sure to check out www.americanchurch.com to register for other webinars and learn more about the products and services we offer to help your communication efforts.

Post written by Gina Schumer, Marketing and Communications Manager

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